The Grand Hotel Principe of Piemonte Debuted in Destination Wedding


Banquet at the multi-starred restaurant Il Piccolo Principe

On June 17th, an Austrian couple held their beach wedding by the Excelsior seaside establishment, partnered with the hotel, and chose for their banquet the multi-starred restaurant Il Piccolo Principe.

Viareggio (Versilia–Tuscany). – The Grand Hotel Principe di Piemonte in Viareggio (LU), renowned venue for corporate events thanks to both the wide disposability of fully equipped conference rooms and the incomparable Versilian atmosphere, debuted in destination wedding.

Thanks to the partnership with Florence Convention and Visitors Bureau, and in collaboration with Toscana Promozione Turistica, on Saturday, June 17th, the first international beach wedding with civil ceremony was celebrated in Viareggio at the Excelsior seaside establishment, partnered with the Grand Hotel.

The couple came from Austria and had the support of Angela Lindner, a Vienna-based wedding and international event planner.

The ceremony was intimate, with about 20 participants, and culminated in a banquet at the multi-starred restaurant Il Piccolo Principe, on the panoramic terrace of the Grand Hotel, with breathtaking views of the Liberty promenade and the coast.

Great satisfaction was expressed by both the newlyweds and their guests. «We are aware that foreign couples prefer Italy for their beach weddings», says Hotel Manager Marco Bendotti, «and we are proud that the charm of our coast and of our hotel has prevailed in this first Tuscan choice. The multi-starred dinner at Il Piccolo Principe was another great exclusivity, which has long been appreciated by our Mice customers and, from now, I wish it turns as much liked for weddings».

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The Grand Hotel Principe di Piemonte, historic and prestigious luxury hotel overlooking Viareggio’s promenade by the sea, is a member of Small Luxury Hotels of the World, a brand gathering hundreds of prestigious hotels all around the world. Built in the early twenties, it started off another life in 2004 after two years of restoration, which brought it back to its ancient splendour.

Its intimate and welcoming rooms, refined and luxurious, from which to admire the wonderful panorama of the Apuan Alps as well as the promenade of Viareggio, attract leisure and Mice tourists all year round. Its 106 rooms (87 standard and 19 suites), are located on five floors, each of them decorated in a different style. And also the «Piccolo Principe» and «Regina» restaurants have certainly popularized the hotel over the time.

The Grand Hotel Principe di Piemonte is an ideal venue for top-class conventions and meetings. The wonderful equipped rooms – Butterfly, Turandot and Musetta – have an atmosphere rich in history and charm, yet being endowed with modern technology equipment. The new “central room”, just opened, can accommodate up to 250 people.

The in-house technology is full of state of the art assets, immediately available to the client and included in the price, such as fibre-optic connections, all kinds of microphones, high brightness projectors.


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