Broad network of Resorts
The leading partner of Termas Centro, is the Portuguese Spa Association (Centre Delegation) is a project co-financed by the operational programs Centro 2020, Portugal 2020 and the European Union, through the European Regional Development Fund (ERDF) – programmes for the economic enhancement of endogenous resources (Portuguese acronym: PROVERE), as part of the Collective Efficiency Strategies (CES).
Termas Centro main objective is to promote the mineral spring spa(also refered as Thermal SPAs) resorts in the network: Alcafache, Almeida – Fonte Santa, Águas – Penamacor, Caldas da Felgueira, Caldas da Rainha, Carvalhal, Curia, Cró, Ladeira de Envendos, Longroiva, Luso, Manteigas, Monfortinho, Monte Real, Sangemil, São Pedro do Sul, Unhais da Serra, and Vale da Mó.
The consortium aims to reinforce the tourism competitiveness of the mineral spring spas located in the central region of Portugal, working as a network and creating products adapted to different targets in the areas of health and well-being; nature; gastronomy; culture and heritage. It is also an objective to boost regional development in this region by enhancing the employability.
Termas Centro raises awareness for the benefits mineral spring spa resorts and relieve the idea that spas are only targeted at elderly and sick people. The communication presents these spnatural spas as a holistic and unique experience, that combines the benefits of the spring waters for health and well-being with an exciting environment with a rich cultural and also gastronomic patrimony.
The increasing touristic demand in the central region of Portugal urges the need to position mineral spring spa resorts in the central region of Portugal as one of the strategic assets within the region. The area comprises almost half of Portugal’s spring spa resorts and these are located nearby places of huge historical interest and natural heritage. In addition, thermal spas – as sometimes refered – meets one of the the most recent tourism trends: the increasing demand for destinations that allow to take care of body and mind at the same time.
The first PROVERE, established from 2009 to 2015, included 82 projects (35 public and 47 private), responsible for the creation of 100 jobs and the establishment of the brand “Termas Centro”. The main focus of this first PROVERE was the requalification and modernization of the infrastructures of several thermal spa resorts, including the surrounding areas and the construction and modernization of hotel support units.
The second PROVERE, lauched at the end of 2016, forcast an investment of 2.3 million euros in four areas: animation, permanent animation facilities, innovation, and marketing & communication. This second PROVERE is directed primarily for immaterial investments: the promotion and both national and international projection of the mineral spring spas resorts of the central region of Portugal and its unique health and well-being products.