Sneak Peek! Talks & Speakers IWINETC 2016

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En-la-Ruta-del-Vino-de-Porto-y-Douro

Douro/Photo by: quelujo.es

The IWINETC International Wine Tourism Conference, Exhibition & Workshop each spring is one of the main events in the Wine & Culinary Tourism calendar

By winepleasures

Attended by around 300 wine tourism professionals from more than 45 countries, it involves a 2-day programme of around 30 talks, workshops and symposiums as well as a vibrant social programme pre and post conference. This offers delegates a unique opportunity to attend relevant talks for their business and professional development, and exchange ideas with fellow professionals from all sectors of the wine and the wine tourism world.  If you have never attended one before take a look at some of the articles and highlights from France La Champagne 2015.

IWINETC wine tourism conferenceIn addition, a resources exhibition involving around 30 wine and/or tourism related exhibitors makes IWINETC a one-stop shop to discover (and taste) grape escape destinations both in the host country and from around the world. http://www.iwinetc.com/news/sneak/

bodegas-de-oporto

Oporto, Portugal/Photo by: quelujo.es

A provisional conference programme will be available 2 January 2016 and talks will be classified under the following topics:

Professional Development: Expert advice & insight into enhancing our career in the wine tourism industry

Research: Trends and predictions on aspects of wine tourism

Branding & Marketing: These sessions are certain to give you ideas to improve your business

Grape Escape Destinations: Key sessions dedicated to tour operators and travel agents

Network & Connect: Formal & Informal wine tastings

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Here is a sneak peek of some of the talks to expect in the conference programme:

  • Wine Tourist Behaviour With Specific Reference To Porto, Portugal (Research) Vasco Santos, Fernando Pessoa University, Porto (Portugal)
  • From Wine Student to Your Wine Ambassador (Branding & Marketing) Courtney Quinn
  • Why Smart Marketers Use Social Media To Maximise Revenue (Branding & Marketing) Julie Mahoney, Head of Content Marketing at Ogilvy Worldwide & Founder of Damncheeky Wines
  • Keeping up with ‘The Wine Tourist’ (Branding & Marketing) (Branding & Marketing) Hilarie Larson CSW,FWS
  • Key Factors Of Wine Tourism In Catalonia (Branding & Marketing) Damià Serrano, Barcelona University
  • Wine: From Industry To Tourism (In Castilla y León) (Branding & Marketing) Chelo Miñana
  • Vívid: The Wine Tourism Festival To Showcase A Region (Branding & Marketing) Jaume Marín Costa Brava Tourist Board
  • Entrepre -Tourism: Building a Business in Wine Tourism (Research) Allison Markin
  • Golden Rules for Successful Winery Visits (Professional Development) Jochen Erler, Circle of Wine Writers. Panel Discussion
  • La situación hasta la fecha (Branding & Marketing) Carme Ribas, RECEVIN
  • Grand Cava Tasting (Networking) Sarah Jane Evans MW & Chairman The Institute of Masters of Wine
  • Wine Tourism in Bulgaria: Where history meets the future (Grape Escape Destinations) Zina Sorensen

and many many more. With 3 talks running simultaneously to choose from there is bound to be something of interest for the delegate to attend. Plus, the exhibition area continues to grow in popularity with more and more wine tourism territories and wineries using the IWINETC as an opportunity to show and taste. Add on top the various opportunities to taste wines from diverse countries such as Canada, Hungary, India and of course, Spain. If you are working in wine tourism or thinking about doing so then attending IWINETC 2016 in one of the many ways to participate is quite frankly a “no brainer”.

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