Prospective clients were provided with the first chance to discover and book the unparalleled new venue, set to open in February 2022 as part of the third and final stage of the precinct’s current $972 million redevelopment.
Offering an exclusive opportunity to see inside the centre’s unique attractions through an immersive experience – an intriguing cube has been installed to generate a tangible glimpse into the future.
Delegates were invited inside the eye-catching and memorable cube, to enjoy a bespoke journey being guided through elements of taste, design and exceptional service.
“The concept of our AIME stand was simple – to make our cube the centrepiece of the AIME show floor, much like how our new centre will be the “centrepiece” for business and social events at our world-class precinct”, said Lara Burnes, General Manager Premier Events & Experiences, M&OP.
M&OP’s innovative events centre will pay homage to the Australian landscape, promising to elevate guest experiences capabilities yet again, alongside some of the world’s most famous venues.
“With our precinct located on the edge of Melbourne’s vibrant CBD, we’ve designed our new centre to capture the magnificent beat of the city, while also having the flexibility to allow events to create their own bespoke identity.
“With spaces for both grand and intimate events, the new centre’s fundamental purpose is to enhance experiences and leave guests talking about your event long after it’s over.
“The cube will offer a taste of what this will look like, and we can’t wait to showcase it to the world,” said Burnes.
Civic in design, this architecturally impressive function centre is quintessentially Melbourne. It will include 8m-high ceilings and floor-to-ceiling windows that will project natural light across a generous 2000sqm pillarless ballroom and 800qm pre-function area. On two levels, the top floor will feature a 250-seat auditorium, an abundance of breakout rooms and an outdoor terrace with uninterrupted views of the Melbourne city skyline.
Melbourne Park is currently undergoing a multi-million-dollar redevelopment with the intent to cater for the growing popularity of the Australian Open and year-round events. The design will secure the future of the Australian Open event in Melbourne and cater for the growing event calendar, ensuring that Melbourne & Olympic Parks continues to be a world class sporting and entertainment precinct for generations to come.
This transformation will place a strong emphasis on the comfort of patrons, with more open space and shade, increased seating capacity, better connections to public transport and the city, and easier movement into and within the Melbourne and Olympic Parks precinct.
Broken down into 3 stages over 13 years, the works are improving significant elements of the Melbourne and Olympic Parks sports and entertainment precinct to make it one of the world’s best facilities.
For expressions of interest and more information visit M&OP’s Premier Events and Experiences website.