18-25 January 2016, Manila, Phillipines


2016 Theme

ASEAN (Association of South-East Asian Nations) embodies unity in diversity and is a colourful and vibrant tropical 10-in-one paradise like no other. Its great outdoors and rich culture unique to each country, bands the 10-member nations as a one regional destination in tourism.

With tourism being a vital foothold in the economic and social growth of the region and its countries, ASEAN is committed to strive towards delivering a quality destination experience for each and every visitor, an endeavor that is centered on responsibility, sustainability and inclusive tourism development.


Manila/Photo by:

With the 10-member states collaborating and striving towards sustainable tourism, the star that is South-East Asia promises to shine bright as the destinations achieve a flourishing balance of growth and preservation, a formula that will benefit the local population and elevate poverty.

The beauty of South-East Asia lies in its enchanting DNA of warm and hospitable people, culture, language, religion, architecture, cuisine and geography, where old centuries meet the 21st century. ASEAN has since captivated every spectrum of today’s traveller – from adventure seekers, backpackers, businessmen, families, to photography enthusiasts, those seeking sun, sand and sea, trekkers, and more.


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Whether for business or for pleasure, South-east Asia wants to continue maintaining a high level of tourist satisfaction, ensuring a meaningful experience to its tourists while raising their awareness about sustainability issues and promoting sustainable tourism practices amongst them.

To capture a piece of the past, to take advantage of the present, and to secure a return in the future to relive the wondrous experience all over again – ASEAN seeks to realise its tourism ambitions with sustainability that respects the local people, the traveller, its cultural heritage and the environment.

ASEAN is an exciting and educational journey. ASEAN is ‘One Community for Sustainability’.


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Objectives and Components

The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of the Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Viet Nam.


Príncipe Al-Mutadeeh Billah Bolkiah de Brunei y Sarah Saleha

Each year, the hosting of ATF is rotated among the member countries. ATF 2016 marks the 35th anniversary of this event since it’s inauguration in Malaysia in 1981.


Legoland, Malasia/Photo by:

ATF aims to:

  • Project ASEAN as an attractive, multi-faceted single destination.
  • Create and increase awareness of ASEAN as a highly competitive regional tourist destination in the Asia Pacific.
  • Attract more tourists to ASEAN member countries.
  • Promote intra-ASEAN travel.
  • Strengthen cooperation among the various sectors of the ASEAN tourism industry.

As the annual convention of the ASEAN tourism industry, ATF promotes the exchange of ideas, review of industry developments and joint formulation of recommendations to further accelerate the growth of ASEAN tourism.


Cambodia, Royal Palace/Photo by:


ATF also provides a platform for the selling and buying of regional and individual tourism products of ASEAN member countries, through the 3-day TRAVEX event.

The unique and specialized ATF TRAVEX makes it easy and convenient for suppliers of ASEAN tourism products and services and international buyers to conduct business and meet quality participants through pre-scheduled business appointments that take place on-site. Both parties can maximize their participation through flexible one-to-one pre-scheduled meetings to explore, negotiate and ink deals with each other.

As the city center of the Philippines, Manila is a dense stew of urban development and historic sentiment. The tour will take you to Intramuros, one of the best models of a medieval fort outside Europe. Explore the once majestic Intramuros, (Spanish for «walled city») and relive the glory days of Old Manila.


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Fort Santiago guards the entrance to the Pasig River. Within the fort grounds is an oasis of lovely manicured gardens, plazas and fountains leading to its arched gate and pretty lily pond.

The Rizal Shrine museum, the building where Dr José Rizal – Philippines’ national hero – was incarcerated as he awaited execution in 1896. Containing various fascinating displays of Rizal memorabilia and a recreation of his cell and the courtroom trial.

Visit the UNESCO World Heritage Site San Agustin Church and the San Agustin Museum. Tour the Casa Manila, a lifestyle museum replicated from an 1800’s home, and enjoy a brief cultural show depicting the pre colonial history of the Philippines.


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