Middle East meeting suppliers increase their bidding skills



The Abu Dhabi National Exhibition center (ADNEC) hosted the International Congress and Convention Association (ICCA) Middle East Chapter Workshop on bidding for international association meetings on the 22nd and 23rd of April 2015, with over 60 participants and 10 speakers.

The workshop was designed to provide an introduction about ICCA and the international association meetings sector’s bidding methodology, and was attended by ICCA Middle East members and many new potential regional members the private sector, including professional conference organizers (PCOs), destination management companies (DMCs) and MICE venues, hotels and venue operators as well as government organisations from different parts of the region such as UAE, Oman and KSA.

The workshop’s program included sessions from different regional speakers introducing the audience to ICCA and ICCA products, and provided insight in the complexity of the international association meetings bidding process from a variety of honourable speakers with different experiences and industry backgrounds.

ICCA CEO Martin Sirk: «If I had to name the single most critical skill in our business today, it would be bidding. Gaining an appreciation of how to identify and respond to clients’ key strategic objectives is really vital to stay ahead of the competition. Understanding how to integrate these business solutions with powerful destination branding, so that clients’ are engaged both rationally and emotionally, is the key to winning more international meetings. I commend all the ICCA members and friends who participated in this workshop, and thank the experts who gave up their time to raise the standard of bidding in this fast-growing region.»

«We are proud to host this ICCA workshop, particularly since ICCA is regarded as the global expert in international association meetings and they provide us with the best tools to increase the Middle East’s market share in the international association meetings market. We hope that our regional partners from the private sector, including venues, PCOs, government organisations highly benefit from this workshop and will win more association meetings business, especially since it aims to provide them with comprehensive solutions to all issues relating to bidding for such events,» said Mr. Khalifa Al Qubaisi, Head of Sales (Congresses and Conferences) Abu Dhabi National Exhibition Center and ICCA Middle east Chapter Chairperson.

All ICCA members in the Middle East and ICCA’s Middle East regional office represented by Mr. Gamal Sadek (ICCA Regional Director Middle East) aim to support the regional industry and to increase the number of international association meetings taking place in the region.

«ICCA is always pleased to support such regional initiatives as part of its role to develop the industry into the Middle East like many other regions worldwide, especially with the great potential that we can see for that region» said Mr. Mahir Abdulkarim Julfar, Director Commercial – Exhibitions and Conferences at the Dubai World Trade Centre and ICCA Middle East Board of Director.

In November 2014, ICCA President Nina Freysen-Pretorius announced that the ICCA Board of Directors had selected Dubai as the host destination for 2018, saying: «Not only did this bid fully meet our business objectives and logistical requirements, the Board considered it to be a truly exceptional proposal.»


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