Meeting Design Training Level I


In Barcelona, 25 – 26 January 2017!


Photo by

On 25 and 26 January, MindMeeting is holding its Meeting Design Training Level I in Barcelona. Eric de Groot and Natalia Barrero will team up as trainers. Eric, co-author of ”Into the Heart of Meetings”, brings his > 20 years of design experience; Natalia her 15-year background in human communications and theatre.

Both will inject the training with their energy and passion for the profession of Meeting Designer: «the Art of merging meeting objectives, participant expectations and experiences, engaging content and organizational strategy into effective programmes.”


Eric de Groot/Photo by Meeting Design


Meeting Design

Meeting Design is a relatively new profession. The work of a Meeting Designer is to bring content, objectives and participants’ expectations together and to design the programme in a way that makes it effective, engaging and conducive towards the organizational objectives. He works for the Meeting Owner and cooperates with PCO’s, AV companies, Speakers and Facilitators. His final consumers are the meeting participants, and his clients’ wishes are the design compass by which he sails.


The Course

The course will focus on the main basics of designing meeting programmes and is an excellent introduction to the profession and the issues designers need to tackle in practice. Get ready for a deep-dive into actual design work, with lots of practical assignments. Topics covered include:

  • use the venue and the room lay-out to influence participant behaviour;
  • give shape to the decisive first 5 minutes of the programme;
  • optimize content and format,
  • and others.

In addition, course participants will learn how to cure major meeting headaches like:

  • long personal introduction rounds;
  • boring content;
  • official formalities; and
  • poor speakers.

The course is useful for:

  • meeting professionals who want to exert greater influence on meeting outcomes;
  • communication experts who want to improve their understanding of the meetings;
  • change agents and consultants who want to use meetings effectively.


Natalia Barrero/Photo by Meeting Design


The course will, of course, be highly interactive. The programme is built around a whole series of design assignments, close cooperation with fellow learners and some surprises.

The follow-up to this training is Meeting Design Training Level II. Here, we dive deep into a number of methodologies and detailed design techniques.


Practicalities Training Course

Dates: 25 – 26 January 2017, 09.00 – 17.00 in Barcelona, Spain

Venue: TBA (Center of Barcelona)

Price: € 995 + VAT. Includes: one copy for each participant of “Into the Heart of Meetings”; two lunches.

Each second registration from the same organization is entitled to a 10% discount.

Registration: Please send an email to, with your invoicing data (incl. VAT number) and you will receive a registration form and invoice with payment details. Registration is complete and will be confirmed upon receipt of your payment.

This training is in English, with Spanish support from Natalia!


Photo by Meeting Design


The Endorsements

ICCA’s CEO Martin Sirk is a firm believer in the vital importance of Meeting Design for any company, organisation or individual striving to be successful in tomorrow’s meetings industry:  “Mike and Eric’s book, “Into the Heart of Meetings”, is quite simply the most stimulating book on meetings that I’ve come across in two and a half decades in the meetings industry, and is the reason why ICCA invited them to collaborate on many of the design elements in our own annual Congress, significantly increasing our levels of innovation and delegate engagement. I can unreservedly recommend attending their Meeting Design course, and believe their ideas have the power to transform traditional thinking about our business, and can make your meetings dramatically more effective and enjoyable.”


Photo by Meeting Design


The Dutch Chapter of Meeting Professionals International (MPI) offered this course to its members in early 2014. It received the highest-ever ratings of all MPI Netherlands educationals.

Participants said about this course:

“ After this training, I have realized that just about everything we have been doing in the Meeting & Event Industry in the past is wrong!“


Photo by Meeting Design


In January 2015 in Malmö in Sweden, June 2015 in London in the UK, September 2015 in Sofia in Bulgaria and May 2016 in Amsterdam in the Netherlands, four international editions were given. The participants said about this course:

“ The training was the perfect mix of theory and practice with quite challenging group exercises in real world scenarios which really had an impact on the way we will approach events in future. With Mike we had a very experienced expert and mind-set changer and learned a lot about maximizing meeting effectiveness by better activating the bodies and souls who are present”.

“A great course taught by a true expert in the field Eric, who passed on decades of experience in an inspiring two days. A brilliant opportunity to be creative, to meet and learn from other individuals in your field from across the globe too».



About Author

Comments are closed.