Loughborough’s Link Hotel goes from rags to riches


During the eight years since Imago Venues took over The Link Hotel from its previous owners, the 94-bedroom hotel has seen a 400% increase in turnover.

Historic negative feedback and poor reviews under the previous management have been completely turned around. The Link now has a reputation as one of Loughborough’s leading hotels, with a focus on great customer service and an average rating of 4 stars on Tripadvisor. It has just been awarded Tripadvisor’s Hall Of Fame award; an accolade given to hotels who have achieved a Certificate Of Excellence for the last five years running.  It is also increasingly popular for business meetings, whether it be over a coffee, lunch or as part of a larger conference or event.

  • In 2009 The Link turned over just £400,000
  • In 2017 The Link turned over more than £2,000,000
  • £2m investment has been put into the property over the last eight years
  • Occupancy rates now run at 73.8% compared to a low of 14.5% in 2009

Sam Chaplin, Hotel Manager at The Link Hotel, comments: “It is easy to attribute our success to the financial investment we have made.  However, in truth it is down to the hard work and determination of our team.  For the first 2 years our investment was minimal, yet we still significantly grew the business and improved its reputation.  The aesthetic improvements came later as we responded to client needs and the hotel’s growing popularity.  As with all the Imago Venues portfolio, the team here at The Link put our customers first and ensure we have the best possible staff on hand to meet their needs. That is what has ultimately led to our overwhelming success.”

In addition to its 94 bedrooms, The Link Hotel also provides conferencing and meeting facilities for up to 200 people, as well as holding a license to host weddings.

A regular guest, Mr S. Fry recently commented on his experiences at the hotel: “I am always greeted in an extremely welcoming manner, the staff know my name and greet me as a friend. I have never yet, or think I ever will, have cause to complain about any member of staff or the standard of accommodation. I am so impressed by my experiences at The Link Hotel. If you have an employee of the month scheme, I would like to put forward the entire team at The Link Hotel for their outstanding eye to detail when it comes to customer service and satisfaction.”


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