Korea MICE Bureau at AIME to Show

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How Korea Goes Beyond Meetings

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Attendees of this year’s AIME will not want to miss the opportunity to discover Korea’s impressive MICE capabilities when the Asia-Pacific business events expo returns this February 23-24 in Melbourne, Australia.

The Korea booth will be operated by the Korea Tourism Organization’s Korea MICE Bureau division, who will be on hand to introduce visitors the many services and support the bureau provides for international events hosted in the country.

The Korea Tourism Organization booth will serve as a one-stop destination for all event organizers planning a future event in Korea.  Along with one-on-one consultation with Korea MICE Bureau staff, the booth will offer traditional Korean culture programs for AIME attendees. Also present will be 13 prominent convention bureaus, destination management companies, hotels, and PCOs from all across Korea.

“AIME has always been a great way for us to spread Korea’s message of welcome to the Asia-Pacific” said Min Hong Min, KTO Executive Vice President for International Tourism. “We are really looking forward to meeting this year’s attendees and the opportunity to help them take their first step toward a rewarding experience in Korea” he added.

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Korea is currently the top-fourth ranked convention country worldwide according to Union of International Associations criteria. Recent major events hosted in the country include this year’s Rotary International Convention in May and last year’s World Water Forum in April. In 2018, Korea will host the 23rd Winter Olympic Games in Pyeongchang, Gangwon-do Province, one of the nation’s rising MICE destinations.

Attendees will find the Korea booth just near the entrance to the show floor at stand 3400.

Later in the year, the Korea Tourism Organization will also attend other large MICE industry trade shows, such as IT&CM China, IMEX Frankfurt, IT&CMA, IMEX America, and IBTM world. For more information, please email mice@knto.co.kr or visit the Korea MICE Bureau website at www.koreaconvention.org.

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