European cities are strategizing the DMO of the future
At the European Cities Marketing Meeting in Gdansk, February 22-25, 2017, European cities will debate the future role of the City Marketing and Tourism organisation. Industry thought leaders will challenge the attendees. Ideas and insights will be shared on how to create best value for the city, industry partners and the visitors. These experienced city marketing experts will share their most precious insights and learning for a full conference on the future of DMOs.
Gdansk/Photo: Azamara Club Cruises
Speaking about the next ECM Meeting, Ignasi de Delàs, ECM President, said: «Here is the thing: just over the last 10 years, digitalisation and globalisation of travel have forever altered the patterns and the practice of urban tourism. New technology has radically changed the behaviour of consumers and empowered them with a world of insights, resources, tools and experiences that outmatches any old classic tourist information centre. Together we will search for new models and modes of tomorrow. We might not find the silver bullet or a model that will fit all. But we are confident that Strategizing the DMO of the Future is the meeting that will give attendees lots of inspiration and empower them and their team to start their own transformative journey.»
Ignasi de Delàs, ECM President
Among key speakers, Frank Cuypers, Senior Strategist at DestinationThink.com and Dr. Roger Carter, CEO of TEAM Tourism Consulting will provide opening keynotes about the future of the DMO. DMOs have to redefine their role and the meaning of marketing in order to stay relevant. But how do DMOs should reengineer themselves in a disruptive marketplace, where the only constant is change?
The next day Chris Fair, President of Resonance Consultancy will explain in his keynote what he believes in: DMOs need to morph to DMMOs – Destination Marketing and Management Organisations in order to align with the trends that will shape travel and tourism tomorrow.
See how Tel Aviv decided to put technological innovation at the heart of the city’s destination strategy. How Copenhagen rebooted its DMO. The Polish strategy for CVBs that consists in Creating Value & Business! Or Germany’s example of collaboration with neighbour cities and their joint benchmark initiative and market approach to international markets.
Also, participants will get the latest from Aalborg, Gothenburg, Amsterdam, Ghent and Dublin in our series of City Showcases where ECM colleagues share their answers and offer all the inspiration needed.
The conference will be moderated by Philippe Vignon, CEO of Geneva Tourism & Conventions.
More information and programme can be found on: http://www.europeancitiesmarketing.com/
Gdansk Port/Photo: simplepastimes.com