Inside MPI’s Big Reorganization


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Meeting Professionals International (MPI) has announced a new organizational realignment that it says will position it for further long-term, strategic growth. As part of the plan MPI has created new leadership positions, realigned management responsibilities and restructured staff roles and teams.

Marianne Stroble has been hired as MPI’s new senior vice president of marketing and community. In the new position she will manage MPI’s membership, chapter operations, creative services, brand marketing and communications teams. With over 25 years of experience in strategic marketing, sales and communications, Strobel has previously held leadership positions with Alorica, AT&T and Sprint. Strobel has served as a consultant for MPI for the past few months and will assume the new role on October 3.

Matthew Marcial has been promoted from MPI’s senior director of events to the organization’s vice president of education and events, with oversight of MPI’s global events portfolio and the MPI Academy educational products, experiences and professional certificate programs. He has been with MPI since 2014 and, prior to that, led the Meetings & Education Department at NAFA Fleet Management Association and the Meetings & Events Department at the American Association of Clinical Endocrinologists.

Evan Casey has been promoted from senior director of business development to vice president of sales. He was with Plan Your Meetings for 16 years before MPI acquired it in November 2015. In this new role, Casey is responsible for leading the association’s business development team in global sales efforts.

Finally, Bernie Schraer, who has served as a consultant for MPI for the past 18 months, has been hired on as vice president of revenue and channel development. In this new role, he manages MPI’s Strategic Alliance, Plan Your Meeting Audience Development, and Publishing teams. Schraer was previously with Northstar Travel Media for 24 years, where he most recently served as Senior Vice President/Group Publisher and was responsible for global media sales and strategic vision.

In addition, Diane Hawkins, MPI’s vice president of people, performance and administrative services has assumed responsibility for the volunteer experience team, which manages board relations and governance. Jodi Ann LaFreniere Ray, MPI’s current vice president of membership and volunteer experience, will depart in mid-November; she has been selected as the incoming executive director and CEO of the Texas Society of CPAs.

Source: International Meetings Review



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