Meetings & Events
IMEX Frankfurt is over, and CEO Carina Bauer told IMR’s James Latham that the Politicians Forum was a «packed-out» event.
By: James Latham, Jena Tesse Fox/INTERNATIONAL MEETINGS REVIEW
With the theme of “How Do I Attract More Meetings and Events to My Destination?” more than 120 participants (including ministers, senior government representatives, policy makers and meetings industry leaders representing 34 destinations) attended the Forum. Politicians from the Americas, Europe, the Middle East, Africa and Asia met up at the Villa Kennedy Hotel in Frankfurt.
This year’s Forum gave politicians an essential insight and appreciation of how the benefits from meetings and events go beyond tourism revenue. By reaching also into the fields of science, technology, education and regional commerce, the benefits are “integral” to the economic development of a country, region or city.
Through contributions and by exchanging knowledge and best practice on strategies, the politicians and industry leaders addressed what is needed to develop a destination brand for meetings and ensure they are in the best position to identify, bid for and win business events that align with their government priorities.
On the show floor, meanwhile, both buyers and exhibitors shared «positive buzz» about their overall experience, Bauer continued.
The gala dinner is slated for the evening, while educational programming will be available throughout the day.
Bauer noted the «Be Well at IMEX» initiative is «going very well,» with attendees taking advantage of both the Meditation Room and the Wellbeing Map.
For this year’s Inspiration Hub, the IMEX team pulled all the education on the show floor into one area, including spaces for seminars, research, a Hot Topic table and even a «campfire» area. Over the three days of the show, more than 170 sessions will be held in this space. «They’re quickfire, show-floor sessions…the idea being that buyers can fit an appointment slot into an education session.» For the first day of the conference, Bauer added, the education area has been «packed.»
Visitors can also go on tours of Frankfurt (hosted in German) that focus on particular topics and can include visits to related exhibitor booths.