ICCA releases most popular cities and countries for association meetings by participant numbers

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Paris and Barcelona top the city charts

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For the first time ICCA publishes country and city rankings by estimated total number of participants in 2014, as part of its public abstract of the ICCA statistics report, aimed at international associations.

Like in the city ranking by number of meetings, Paris is ranked first, with an estimated total of 130,516 participants visiting 214 association meetings in 2014, closely followed by Barcelona (fifth in the city ranking by number of meetings with 182 meetings in 2014, which means Barcelona hosts relatively large meetings) with 127,469 participants. Third in both the city ranking by number of meetings and by number of participants is Madrid, with 91,452 participants at 200 meetings. London (sixth in the ranking by number of meetings) is fourth in this ranking, and Vienna (second in the ranking by number of meetings) fifth, with respectively 89,969 and 81,902 participants.

Paris-France

Paris

Table 1: Top 10 city ranking by estimated total number of participants to all meetings organised in 2014, including number of meetings organised in 2014

Rank City # participants # meetings
1 Paris 130,516 214
2 Barcelona 127,469 182
3 Madrid 91,452 200
4 London 89,969 166
5 Vienna 81,902 202
6 Amsterdam 79,356 133
7 Berlin 76,880 193
8 Istanbul 75,864 130
9 Copenhagen 57,551 105
10 Singapore 57,497 142

 

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Barcelona

The top five countries by estimated total number of participants is made up of the same countries as the ranking by number of meetings, but we see some position changes: USA is first in both rankings with 365,338 participants in 2014, Spain is one place higher in this ranking at the cost of Germany, which is third. France and UK switch places compared to the ranking by number of meetings and take fourth and fifth place respectively.

Aria Resort Las Vegas 2

EEUU

Table 2: Top 10 country ranking by estimated total number of participants to all meetings organised in 2014, including number of meetings organised in 2014

Rank   Country               # participants             # meetings

1         U.S.A.                   365,338                        831

2         Spain                    289,039                        578

3         Germany               264,156                        659

4         France                  233,075                         533

5         United Kingdom     199,100                         543

6         Italy                      175,400                        452

7         Australia                151,808                        260

8         Japan                    147,245                        337

9         Canada                  133,609                        265

10       Netherlands            133,105                        307

 

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España

ICCA’s eagerly awaited annual country and city rankings by number of meetings were published on 11 May. To be included, association meetings must be held on a regular basis, have at least 50 delegates, and rotate between at least three countries.

With a track record of over 50 years of consistently collecting information on international association meetings, these rankings are one of the few benchmarks in the international meetings market for identifying and comparing the relative position of destinations, which is why these rankings attract a huge amount of attention of the meetings industry every year.

ICCA points out though that its statistics on international association meetings are often just a small segment of the total amount of international meetings taking place in a city or country, and urges its members to collect their own information on meetings hosted in their destination.

By publishing these rankings by estimated total number of participants, ICCA hopes its members will look beyond the standard ICCA rankings.

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Germany

ICCA CEO Martin Sirk commented: “We can’t stress this point strongly enough: ICCA’s rankings are a snapshot of a moment in time of a database designed for sales and marketing purposes, for a very specific segment of the market, a segment moreover where decisions are made three to six years in advance.

“Any destination wishing to accurately present its true performance in the international meetings field needs to complement the ICCA statistics and rankings with its own robust measurement of all meetings business won for the future and hosted in the past year.

“ With our new ICCA Statistics Tool, ICCA members can also now extract data on meetings that are especially important for their destination, for example if they’re primarily interested in meetings of more than 1,000 delegates, or which are related to a particularly important segment of the association market, such as medical sciences – we expect to see many ICCA members communicating their rankings in these specific type of meetings, and not just relying on their position in our overall rankings”.

More extensive rankings by participant numbers, as well as the worldwide and regional rankings by number of meetings are included in ICCA’s public abstract of its 2014 Statistics Report, which can be downloaded from www.associations.iccaworld.com. This public abstract is sent to over 5,300 international associations.

ICCA assists the international association community to run more efficient and effective meetings. Associations can register for the ICCA Association Portal on www.associations.iccaworld.com -a unique online platform providing a safe environment through which Association Executives could get in touch with peers to exchange valuable advice and information on their meetings.

From next year onwards, ICCA will publish its rankings by estimated total number of participants at the same time as its rankings by number of meetings.

 

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