ICCA collaborates with ASAE for the advancement of the association  community in the Asia Pacific region”


Singapore.– From 29 – 31 October, ASAE’s Association Leadership Forum, Asia Pacific, saw more than 150 association executives descendascended upon Singapore for the annual educational Forum held at the Grand Hyatt Singapore. It was a significant event, connecting association executives and experts from the meeting industry in through a programme of engaging sessions, intensive networking and knowledge sharing.

This year’s Forum has attracted the participation of local, national and international associations from 16 countries and 53 cities across the Asia Pacific region, as well as Europe, the Middle East and the United States. The three-day event was opened by ASAE President & CEO John H. Graham IV, FASAE, CAE. ASAE Chair Sal Martino, FASAE, CAE, CEO, Executive Director at the American Society of Radiologic Technologists, also led a delegation of U.S. association executives to the Forum and served as master of ceremonies. Arlene A. Pietranton, Ph.D., CAE, Chief Executive Officer of the American Speech-Language-Hearing Association, the Fforum’s provocateur, was present to facilitate purposeful inquiry and conversation following each deep-dive throughout the forumevent.

There were multiple table discussions led by the Asia Pacific Task Fforce around current association management issues and practical strategies to support associations. From the Korean Society for Brain and Neural Sciences to the International Association for the Study of Pain,; the presence of various associations across different academic disciplines enriched the professional exchange at the event, while creating an experience that would stimulate and foster the associations’ development in the long-term.

Beyond the extensive line-up of keynote addresses and discussions, the Forum also provided a platform for ICCA members to showcase their destination and products to the association executives. This has opened the possibility for forging personal business linkages with the senior-level association executives and paved the way for possible collaboration.

Noor Ahmad Hamid, ICCA Regional Director Asia Pacific and, member of the Founding Advisory Board for the event, said: “ICCA is proud to be one of the key partners in marketing and bringing our expert members to the Forum. We have been working closely with ASAE for several years now, and through this global educational programme, we hope to leverage  on ASAE’s expertise in association management to advance the association community in the Asia Pacific region, that is also in line with the ICCA’s strategic goals. In this regard, we would like to thank ASAE for staging the event and working with us.”

ASAE’s Association Leadership Forum, Asia Pacific is now in its fourth year and according to Greta Kotler, CAE, Chief Global Development Officer, ASAE ASAE, “The event was developed by an Advisory Task Force, which is a group of association professionals from the Asia Pacific region. Based on feedback from the Advisory Task Force and attendees, this year the focus of the Forum was shifted to the current issue of leadership in associations during a period of disruption and transition. We are very aware of how associations continue to be challenged in a rapidly changing environment and are looking for new and better ways to capture the diverse needs of the associations community.

The experience included high-level content with opportunities for multiple small table group discussions on various issues. This highly-interactive format proved to be an excellent way to focus content on specific issues and encouraging the sharing ofe experiences among attendees.  ‘The Power of A Awards’ was also introduced to highlight the overall contribution that associations make to their respective societies.”

ASAE’s Association Leadership Forum, Asia Pacific is an association-powered programme that aims to further professionalisze association governance and management in the Asia Pacific region. Since 2015, this annual event has been held in Hong Kong, Seoul and now Singapore. In conjunction with the event, ICCA has also actively taken part in meeting with the Asia Pacific Federation of Association Organisations (APFAO), whose primary role is to foster and promote the professional development of associations, as well as encourage destinations within the region to establish their own association for association executives, a model which is similar to that of the ASAE in the United States.





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