How Germany Attracts Europe’s Business Travelers

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Foto: Visit Berlin 

The German Convention Bureau announced today that Germany is the top destination for business trips by Europeans, with a total of 12.4 million European business professionals travelling to the country last year.

By: INTERNATIONAL MEETINGS REVIEW

Petra Hedorfer, chair of the Executive Board of the German National Tourist Board (GNTB), said that in 2014, Germany saw 6.9 million business trips to trade fairs, meetings, incentives, conferences and events, representing a 56 percent share of the market and a slight increase (1 percent) from the previous year. There was also an increase of 5 percent in the amount of business travel to conferences and events – with 3.7 million trips in 2014.

Business Trips to Germany from within Europe 2014

In this way, business trips to conferences and congresses offset the 3 percent decrease in the trade fairs and exhibitions sector. Due to the downturn in traditional business trips (also 3 percent), business trips from Europe to Germany decreased by 1 percent overall in 2014.”

Meetings and congresses are the drivers of the market for business trips

«The number of business trips from Europe to conferences and events in Germany has grown year on year for the past five years – from 2.3 million in 2009 to 3.7 million in 2014,» Matthias Schultze, Managing Director of the German Convention Bureau, said in a statement. «There are several reasons behind these encouraging figures: Germany offers excellent infrastructure and good value for money, both important criteria for event planners. It also offers several areas of expertise which organizers can work with for events which cover related industries. Several German cities and regions lead in the areas of business and science, and the country is a leading center in the field of sustainability and innovation.»

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