Getting Fizzy – Sparkling WINE Week Online Buying Event for the Trade

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Sarah Jane Evans

On the 1 & 2 July 2020 Wine Pleasures is launching Sparkling WINE Week – an online trade fair aimed at helping sparkling wine producers to pitch to wine importers from around the world when travel is still difficult. Event host Anthony Swift explains how it is going to work.

Tell us about Sparkling WINE Week.

As we organise not only B2B Workshops in Spain, Italy and the UK but also we organise two annual Sparkling Wiine competitons – 50 Great Cavas and 50 Great Sparkling Wines of the World,  it made sense in these challenging times to look at how to keep wine producers and wine buyers connected and doing business while simultaneously providing useful content to help the wine importer with their businesses. Having completed Spanish WINE Week and Italian WINE Week in May organising the Sparkling WINE Week was an obvious next step.

Delivered in English, the Sparkling WINE Week 2 day programme offers cutting edge professional education opportunities for the wine buying professionals at all levels. Attendees can take advantage of influential, expert led sessions and enhance their knowledge, grow their business and in their profession and be inspired! The programme also contains live interviews with boutique sparkling wine producers to enable wine buyers to make great sparkling discoveries from diverse terroirs in countries such as Argentina, France, Italy, Portugal, Spain and the UK.

That seems like a good blend of  tools to help both producers and buyers in what is a difficult time. How did Spanish WINE Week and Italain WINE Week go?

Went great!  We had Master of Wine Fernado Mora and Sarah Jane Evans as keynote speakers for Spain and Richard Baudains and Giampiero Nadalli for Italy and we had an excellent range of boutique wine producers from around Spain and Italy. The event was well attended by wine importers and distributors from Japan to the USA and from Scandinavian countries to Australia. Over a 100 buyer appointment requests were received.

So how will Sparkling WINE Week work?

Much the same as Spanish and Italian WINE Week but with a greater attendance of wine importers – we are expecting around 500 buyers to sign up for the event.

5 live daily sessions will be run with a program that includes  talks delivered by expert speakers, interviews with producers, and some videos of different regions from around the world.  We’re also providing a tool to set up private meetings between producers and buyers to create new business opportunities.

Sparkling Wine producers interested in participating in the programme can view more info here: https://www.winepleasures.com/workshop/sparkling-wine-week/

What happens if a buyer signs up but misses a live session?https://www.winepleasures.com/workshop/sparkling-wine-week/

No problem. If an attendee misses any or all of the live sessions he or she will be able to view a replay whenever convenient.

How do buyers get involved if they want to participate?

The event is free for wine buyers, distributors, retailers, agents, journalists and bloggers. Buyers wishing to participate in the event should register here: https://www.winepleasures.com/workshop/sparkling-wine-week-2020/

If you would like to find out any more about Sparkling WINE Week then contact Anthony Swift on info@winepleasures.com or T. +34 93 897 70 48

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