Germany Tops for Europe’s International Business Travel


Germany could reach more than 121 million international overnight stays by the year 2030.


The German National Tourist Board recently released figures indicating that international overnight stays, business travel, and meetings and events in the country are poised to grow in 2015 and beyond.

Data and models compiled by the UNWTO, the World Travel & Tourism Council, and the German Federal Statistical Office show that Germany could reach more than 121 million international overnight stays by the year 2030. The highest increases from overseas markets are expected from the U.S. (1.9 million), the Arab Gulf States (2 million), and China (3.2 million).

In 2014 alone, Germany reported a new record high in international overnight stays of 75.6 million. The U.S., which remains the biggest overseas market for Germany, continued to build at a good pace with nearly 246,000 more overnight stays from America out of a total U.S. volume of 5.2 million in 2014. The Arab Gulf States and China also came in strong with 1.9 million and 2+ million total overnight stays in 2014 respectively. (Source: German Federal Statistical Office.)

In sync with this, a 4.6 percent rise in total arrivals for 2014 places Germany ahead of comparable growth rates for Europe, which the UNWTO puts at 3.9 percent. It also places German arrival growth closely in step with global growth rates of 4.7 percent last year.


Germany’s meetings up 5 percent

The GNTB and the German Convention Bureau (GCB) also announced that Germany is the top destination for business trips by Europeans with a total of 12.4 million professionals visits in 2014 (Source: GNTB / IPK International and World Travel Monitor.)

“In 2014, Europeans made 6.9 million business trips to trade shows, meetings, incentives, conferences and events in Germany,» Petra Hedorfer, Chair of the Executive Board of the GNTB, said in a statement. «This represents a 56 percent share of all business trips and also a slight increase (1 percent) from the previous year. There was also an increase of 5 percent in the amount of European business travel to conferences and conventions – with 3.7 million trips in 2014.”

By way of comparison European business trips to Germany equaled 2.3 million in 2009.


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