Europe keeps its competitive edge after Paris attacks

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Long haul travels at the end of 2015

ECM Barometer

International arrivals in Europe 1 October – 31 December 2015

 

The latest results from the Air Travellers’ Traffic Barometer1 produced by European Cities Marketing* and ForwardKeys** reveal that, during Q4 2015, all international arrivals maintained their level with only a 0.7% decrease following Paris attacks from November 13th, while long haul travels in Europe stayed on the right track.

During Q4 2015 long haul arrivals grew despite Paris attacks…

05-Panorama-2

Photo by: Frankfurt International Airport 

During the fourth quarter of 2015 long haul travels into Europe grew by +3.1%. Travellers from North America, and Asia & Oceania rose strongly (+3.5% and +6.9% respectively) fostered by strong dollar and the emerging markets in Asia – Pacific (APAC).

On the other hand, Intra-European flows decreased by -2.7% due to Paris attacks on November 13th, the Brussels lockdown and the eroded relationship between Russia and Turkey. This noticeably hindered the tourism sector.

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…However international bookings to Europe for Q1 2016 are slightly declining

Overall international bookings for flights to Europe during Q1 2016 are down by -0.9%. Intra-European travellers will still be affected by latest events in Q1 2016. Central & South America have reduced their volume, as many countries have devalued their currencies and are subject to uncertainty concerning political stability.

Paris bookings in Q1 2016, significantly affected (-16.9%), may have been transferred to Madrid and Barcelona, up by +24.1% and +32.1% respectively. Madeira and Dubrovnik are also seeing more advanced bookings in comparison to Q1 2015.

Barcelona

PARIS FOCUS

Thomas Deschamps, Statistical Research Manager at Office du Tourisme et des Congrès de Paris commented: «Despite the attacks, Paris remained the second largest destination for long haul travels in Q4 2015. Following these kinds of terrorist attacks, tourism recoveries usually occur rapidly. After the 9/11 attacks, New York has regained a ‘normal’ tourists number the following spring. In Madrid, the 2004 bombings had no impact on tourist numbers. Each situation is unique, but it’s quite reassuring in the sense that it demonstrates resilience from tourists about the terrorist threat.»

Viena nocturna

 

Standard profile for long haul trips to Europe during Q4 2015: long-term bookings, solo travellers, 1-8 days

Stays in Europe between 6 and 13 nights are growing faster, but stays up to one week still represent 55% of total stays in Europe in Q4 2015. 42% of total bookings were issued more than 2 months in advance. This is in line with the increase on long haul trips from North American, and Asia & Pacific.

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