Emirate hosted 72 key meeting planners


Camel Polo - European Mega Fam Group Tour (2)

Dubai hosts 100 key decision-makers from Europe’s travel industry to showcase business tourism offer

Emirate hosted 72 key meeting planners and 18 leading business events journalists to strengthen awareness of Dubai’s premier business events and incentive hosting capabilities

Seawings Tour - European Mega Fam Group Tour (2)



Dubai, United Arab Emirates:  One hundred influential meeting planners and business events journalists from countries across Europe were in Dubai February 21-23, 2015, as part of Dubai Tourism’s efforts to enhance the city’s global status as a premier destination for international business events.

The familiarisation trip was organised by Dubai Business Events – the Official Convention Bureau (DBE), a division of Dubai Tourism, as part of its ongoing strategy to promote the city as a ‘must-experience’ destination that can host conferences, meetings as well as corporate and incentive travel events of any scale or scope. By inviting key meetings industry decision-makers and journalists to experience Dubai first hand, DBE is aiming to create a platform for engagement to build advocacy for the emirate’s business events offer, and subsequently increase the number of visitors and business events hosted in the city every year.

SMCCU - European Mega Fam Group Tour (2)

Members of the group arrived in Dubai from various European cities on Emirates, and toured leading hotels and meeting venues during their three day visit.  They also met with various DMCs and tourism stakeholders, and experienced leisure activities in the city including interacting with dolphins at Atlantis the Palm, doing an aerial tour of the city with Seawings and playing Camel Polo at the Dubai Polo & Equestrian Club. They also visited popular sites such as Dubai Mall, the Dubai World Trade Centre (DWTC), Burj Khalifa, the Sheikh Mohammed Centre for Cultural Understanding (SMCCU), The Palace Hotel, and Madinat Jumeirah.

“Dubai has a robust offer as a destination in terms of infrastructure, service levels and general lifestyle features which can’t be fully communicated through trade shows, sales presentations, or promotional videos alone. Our international partners in the travel industry are much more likely to recommend Dubai as an events destination to their corporate clients after they see first-hand just how welcoming and convenient the city is for business and incentive trips,” said Steen Jakobsen, Director of Dubai Business Events (DBE).


Under Dubai’s ‘Tourism Vision for 2020’ roadmap, government and private sector partners are working together to double the number of tourists visiting Dubai in 2020 to 20 million people per year, up from the 10 million people who visited in 2012. The aims of the strategy are to double leisure visitors to the emirate to 17 million per year by 2020 while increasing business visitors by 50% to 75% to around 3.5 million people per year.

The recently concluded familiarisation trip from the European market is one of three planned for 2015, with groups from Asia and North America respectively expected to visit later on in the year.

Our preliminary feedback from the trip’s participants has been overwhelmingly positive and we look forward to welcoming more and more of our international travel industry partners to Dubai to build relationships which will be both long-lasting as well as mutually beneficial,” Jakobsen added.

Jakobsen went on to thank local tourism partners, including Dubai Airports, Grand Hyatt Dubai, Atlantis Dubai, Gulf Dunes, Arabian Adventures, Biz Group, Seawings, Madinat Jumeirah, The Palace Downtown, Emaar, the Meydan Hotel and Burj Khalifa’s At.Mosphere, for their collaboration in making the trip a successful one.              


About Dubai Business Events – the Official Convention Bureau

Dubai Business Events (DBE) – the Official Convention Bureau, aims to further develop and increase Dubai’s share of the international business events market in order to grow economic development, jobs and knowledge creation in the emirate. DBE’s main goal, as a division of Dubai Tourism, is to establish the Emirate as a premier business event destination by helping organizers of international meetings, incentives, congresses and exhibitions plan and manage every aspect of their event. DBE’s service standards are audited by Lloyd’s Register Quality Assurance as part of DBE’s membership of BestCities Global Alliance that aim to deliver the world’s best service experience for the meeting industry.

About Dubai’s Department of Tourism and Commerce Marketing (DTCM)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.  DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Business Events, Dubai Events, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.

For more information about DBE:





Shae Brotherton

Senior Manager, Marketing Communication

Dubai Business Events (DBE)


+971 4 282 1111 Ext: 422


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