Ignasi de Delàs and Manolis Psarros
ECM, the European network of city tourist offices and convention bureaux, has just signed a partnership contract with Toposophy, aiming to become the leading destination management and marketing agency in Europe.
Toposophy is a destination marketing agency including a dedicated team of destination experts and tourism professionals along with fully committed partners at all levels. Toposophy is committed to supporting tourism organizations, associations and companies (both public and private) in transforming places into thriving destinations. The portfolio of Toposophy consists of complete solutions for destination strategy & planning, place marketing & branding (online and offline), market intelligence, trade marketing, advocacy & government support, tailor-made to every place’s distinct needs.
Under the deal, Toposophy will provide ECM member cities with research topics related to the most up-to-date trends and the future itself of destination development and marketing.
The first edition will tackle the future of city marketing, leading change in making attractive places: why do cities increasingly devote resources to place marketing and branding strategies and how does the expertise of DMOs can help them undertake a leading role in the same fields? In what ways will the future DMOs make sure that urban planners pay equal attention to tourism activities compared to all other residential, professional and leisure activities?
In welcoming the new partnership, the President of European Cities
Marketing, Ignasi de Delàs, declared: «In the past few years, the City Marketing issue has intensified and ECM is responding to this challenge through the creation of a new Knowledge Group and the extension of its market intelligence. Thanks to Toposophy, we will be able to have a critical overview of latest international trends in city marketing and turn that information into a competitive advantage, a key to our forward looking strategy.»
Commenting on the partnership agreement, Toposophy CEO Manolis Psarros added: «We are delighted to partner with ECM, share information with Tourist Offices and Convention Bureaux and exchange views & insightsabout key trends of European destinations.»