International and slovenian experts from tourism and marketing in one place

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Ljubljana will host the IT congress event of this summer –CONVENTA CROSSOVER, which will be dedicated to the future of the MICE (Meetings, Incentives, Conferences and Exhibitions) and tourism marketing.

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This will be first event, dedicated to marketing in tourism and will focus on the areas of content, social, digital and experience marketing. Participants will have an amazing opportunity to hear about latest digital trends and successful stories in tourism and meet some of the best experts in the area of marketing and tourism.

Date and location: 29 and 30 August 2016, Hotel Lev, Ljubljana, Slovenija


Registration for participants (Early Bird fee until 8th July): TU

Who should attend conventa crossover:

Event organizers, providers of congress services, congress venues, all in the Alpe Adria region, which are closely related to working in marketing and tourism or are interested in working in this field.

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 CONVENTA CROSSOVER is a new joint project of Conventa Academy, Inside and Travel Zoom conference, organized by marketing agency Tolerance/Go.Mice and trade show CONVENTA, with strong support by Ljubljana Tourism and Union Hotels.

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Creative and fresh format of the conference:

The “out of the box” conference will ensure a deepened personal engagement, a more authentic experience and live interaction with speaker by offering different programme formats:

  • In marketing ring speakers will go head to head in a TEDEX format presentations,
  • The content bar they will address the audience in pecha kucha 20×20 format,
  • Meeting new marketing tools in workshops,
  • “Elevator pitch” where participants will test their abilities of short presentations.

Conventa Crossover-extended 8 July

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More than 25 renowned international and Slovenian speakers

More than 25 international and Slovenian speakers will share their knowledge, experiences and advices, to mention just a few: Colja Dams (Vok Dams, Germany), Rene Messati (Trend One, Austria), Thorsteinn Örn Gudmundsson (Meet in Reykjavik, Iceland), Ciara Feely (, Ireland), Martijn Timmermans (The Red Line Project & Event storyboard canvas, Netherlands), Damjan Obal (UX & Design at GVC Group, Slovenia), John Preiss (52 Hours Design, Czech Republic), Aoife McCrum (SoolNua, Ireland), Magdalina Atanassova (Kenes Group, Bulgaria), Antonio Radic (EX-ALTO, Croatia), Ottavio Cambier (Mash Machine), Roko Palmić (Regent Porto Montenegro, Montenegro), Thomas SWIEC ( Radisson Blu Old Mill Hotel, Serbia) and Tomislav Čeh (Union Hotels, Slovenia).

Gorazd Čad, Director of Toleranca Marketing and main organizer of the conference: “We are extremely excited to be able to welcome the best professionals from the meetings industry business and marketing in Ljubljana. Our region desperately needs educational conferences dedicated to events and experience marketing. That’s why this year we are introducing Conventa Crossover to meetings industry players who are aware of the importance of contact learning and improving their business skills.

 For us it is a step up from the educational events we have been successfully organizing in the past since this event will offer a “crossover” to a new conference experience. Ordinary or average is no longer good enough for us! We love a challenge and that’s why Conventa Crossover is turning boring marketing events upside down. Join us in August in Hotel Lev to see what’s trending right now and how you can prepare for the future of MICE and travel marketing.”

Magdalina Atanassova, Marketing Communications Manager, Kenes Group, Bulgaria – speakers at Conventa Crossover: “The fact that this is the very first event in our industry dedicated to event marketing is outstanding. We have needed this recognition for a long time, as well as dedicated education. I am honoured to be taking part and I am looking forward to learning new tricks of the trade from the best in the business.“

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