Be a Guardian for Baby Orang-Utan at IT&CM China 2016


From 6th to 8th April

Orangutan bebe Ali

Shanghai.- The Borneo Orang-Utan Project (BOP) will be hitting the shores of Shanghai for the Incentive Travel & Conventions, Meetings (IT&CM) China from 6th to 8th April 2016.

BOP, the official corporate social responsibility programme of ICCA Congress 2016, invites all ICCA members to generate awareness on the plight of the Borneo Orang-Utans by participating in this highly distinguished initiative by the Local Host of ICCA Congress 2016 – Malaysia and ICCA.

Following the successful launches of BOP at the International Business and Tourism Management (IBTM) Barcelona 2015 and the Asia-Pacific Incentives & Meetings Expo (AIME) in Australia 2016, this third installment will see one lucky ICCA member win the opportunity of a lifetime to adopt a precious baby boy orang-utan named Ali for a year.

Tough little baby Ali was rescued at the age of 3 with a grave stomach infection. Now stronger than ever after a full recovery, Ali is currently journeying with his keepers on daily excursions into the jungle to prepare for his release into the semi-wild.

Currently, Ali is being cared for at the Semenggoh Wildlife Centre, a world-renowned research facility and nature reserve that has also successfully rehabilitated and reintroduced many of these primates back to the forest.

To assist Ali in getting home, visit them at the Malaysia Pavilion, Booth B11 to snap a photo with “Brooke” – the official ICCA 2016 mascot and share it on social media with the hashtag “#RoadtoSarawak” “#ITCMChina” and “#ICCAWorld”.

The announcement of the winner will be made by ICCA in the week after IT&CM China. ICCA will adopt Ali on behalf a chosen member upon the announcement.

For more information, please contact Ms Amelia Roziman, General Manager – Marketing and Sales of Sarawak Convention Bureau/ Head of PR and Marketing for Local Host Committee or Mr. Donny Tan, Business Development Manager of Sarawak Convention Bureau.


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