Another Hit Instockholm for the bag


At The “mice of cards” Gathering

M.I.C.E. in the bag organized another invitation-only event at Hilton Stockholm Slussen on June 8th for buyers and suppliers in tailored B2B gathering. Prior to the meetings, Mia Andersson, Associate at FestiveRoad, provided the suppliers with unique insights on how to successfully interact with Nordic buyers, which gave added value.

Stockholm.– Another B2B Insider Gathering of M.I.C.E. in the bag, called ‘MICE of Cards’ took place in Stockholm, Sweden, on Thursday 8th June at  the HiltonStockholm Slussen. This event, as with the previous one which was held in London, was carried out according to the unique formula of MICE-in-the-bag: a pop-up, one-stop meeting environment  for delivery-ready suppliers and Budget-ready buyers of MICE. The formula!is to match pre-selected suppliers and buyers, providing savings  in prospecting costs to suppliers, enabling them to offer buyers more attractively priced packages.

10 buyers  from Sweden, Finland, Germany and Belgium, and seven suppliers representing  countries  including  Turkey, Sweden and Italy expressed considerable satisfaction with the meeting, commending its effectiveness and friendly atmosphere, which proved once more to work better than other formal environments; a success matched with London three months previously. Initial matches were arranged between buyers and suppliers, according to their needs, after which further meetings took place throughout the evening in a relaxed cocktail-style environment.

Prior to the meetings, Mia Andersson, Associate at Festive Road, provided the suppliers withunique tips on how to successfully hit the Nordic market, with cultural insights and best practise for providing their offers. Mia is an experienced business travel leader who has worked in the business travel & meeting industry for more tan 25 years. She was awarded the Global Business Travel Association (GBTA) Master Honours  in 2016 for outmost commitment, engagement and leadership in the industry.

Keynote speaker of the evening was Justin Roux, Communications advisor to M.I.C.E. in the bag, until recently SVP of Communications for Luvata Group and advisor to some of the Nordic Capital Portfolio Companies. Justin gave his unique and much appreciated speech about the upcoming business travel markets and the new customers belonging to Generation Z (i.e. those born after 1982). He stressed on global business  travel being predicted at a 30% growth by 2020 ($1.2 trillion to $1.6 trillion). Growth–he added–is ataround 2% for the current big spenders like China and US, but markets such as Turkey, India and Indonesia are likely to grow by 13% in coming years.

MICE-in-the-bag will now focus on private tailored-made projects for its clients and will be back with a bigger international B2B meeting at the beginning of 2018 in a country and Venue son to be confirmed. Watch this space!


About Author

Comments are closed.