Malaysia Convention and Exhibition Bureau (MyCEB) extended its Overseas Representative Annual Meeting to the capital city of Sarawak with a strong support from Sarawak Convention Bureau (SCB), and creativity managed by CPH Travel Agencies (Sarawak) Sdn. Bhd.
Mr ZulkefliHj. Sharif, Chief Executive Officer of MyCEB commented, “We are excited to have Sarawak as the destination for our extended program as it is uniquely different from the other States in Malaysia. Our objective is to have our international representatives from China, Australia, New Zealand and North America obtain an in-depth knowledge of Sarawak and its available products and services. Our team members need to know how to highlight the Land of the Hornbills as a prominent business events destination because they play a vital role in developing strategies to expand Malaysia’s business opportunities in this important market segment.”
The group experienced a taste of the local culture and community through the many social events and incentives program lined up during the three (3) days two from 29th to 31st January 2015. Activity included the Rhythm of Rainforest, a themed event hosted by SCB and supported by Borneo Convention Centre Kuching (BCCK), a replication of a proposed theme for many event visitors and buyers.
The program also included visits to unique Kuching venues for events, for example the Sarawak River Cruise at the Kuching Waterfront and the legendary Bidayuh longhouse at Mongkos Village.
“We are confident that our MyCEB colleagues are now able to promote Sarawak to their clients, and always have Sarawak in mind as their venue choice for future business events in Malaysia. A strong collaboration such as this will, I believe, create more bid wins and businesses for Malaysia. We are grateful that MyCEB is joint venturing us in this endeavour,” Mr Mike Cannon, Managing Director of SCB added.
About Sarawak Convention Bureau
Sarawak Convention Bureau (SCB) was established in 2006 by the State Government of Sarawak. We are a non-profit company whose aim is to bring Sarawak to the forefront as a competitive destination for international meetings. The Bureau is a member of the International Congress and Convention Association (ICCA). Our goal is to help connect NGOs, corporations and government bodies with whatever necessary to make international conventions a success in Sarawak. For more information, log on to www.sarawakcb.com